Murmuras won the 17th Science Award for Best Startup with their innovative platform for analyzing Retail Apps and mobile consumer behavior. Founded in 2019 at the University of Bonn, the company has e…

While coupons are a beloved feature, the analysis indicates that leading retail apps are still in the early stages of implementing personalized strategies. However, a case study highlighting the succe…

The retail industry is in the midst of a digital transformation, with apps from major retailers such as Lidl, Edeka, and DM gaining increasing popularity. How can retailers and FMCG leverage this tren…

The food giants in Germany are pushing their own apps. This is shown by a study by Murmuras, in which the food retail app behavior of the four major food retailer groups in Germany was recorded and an…

Even during Christmas season, the ongoing crises affect many areas of the economy. Companies are saving on their marketing budgets, which is also reflected in mobile advertising. After years of increa…

Advertising for city trips, price comparison for beach vacations, shopping for camping equipment - the topic of vacation is fully present in people's minds in the summer of 2022, despite current world…

In addition to painted eggs and chocolate bunnies, Germans spent their 2022 Easter season using smartphone apps. We analyzed in-app behavioral data, taking a special look at ads seen and shopping beha…

2023 is the end of third-party cookies in Chrome. As part of the Privacy Sandbox" initiative, Google wants to introduce a number of changes that should assure users of greater privacy and control over…

The Corona pandemic continues to shape people's everyday lives in 2021. We are continuing our article series on [Christmas shopping behavior](/blog/shopping-study-2020/). Our analysis focuses on Black…

On Monday, October 4th all Facebook apps stopped working for around six hours. With Facebook, Instagram, Whatsapp and Messenger down, smartphone users were forced to use different apps, especially for…

We provide you with free tools to study participants’ behavior in real-time. Create a study on our web platform, collect smartphone usage, mobility, and questionnaire data via app and export it into y…

Since both digital activities (e.g., app usage) and behavior in the physical world (GPS/mobility) can be captured via cell phones, this multi-channel technology is specifically suited for optimizing p…

Social media platforms like Whatsapp, Instagram and Facebook dominated the most used apps of the past year. WhatsApp is

A widely-received 2010 study found happiness does not increase above an annual income of $75,000. A methodically better 2020 study based on smartphone-data challenges this finding. Who's right, and ho…

Corona has changed shopping and consumer behavior significantly. Due to lock-down (-light), people relied more on online and mobile shopping to buy gifts for Christmas. To study shopping trends before…

A large proportion of the working population still uses their smartphone after 11 pm. At the same time, 65% of phone alarm clocks ring before 7 am. In every fifth night, smartphone free time is less t…

Smartphone apps are supposed to play a key role in fighting the spread of coronavirus. We analyzed mobility behavior and smartphone app usage of 668 people, to find out whether users of Corona-Warn-Ap…

As constant companions, smartphones provide unique insights into people's daily lives and behaviors. While big tech companies have been using these insights for over 10 years, the method is only now e…

In both scientific and market research, surveys are among the top used data collection methods to get insights into human behavior. The questionnaire, as a research method, pioneered almost 200 years …

To get a better understanding of how the corona pandemic has impacted people’s lives during lockdown, we looked at smartphone behavior. Here, we describe how real-time app usage of 755 study participa…