We know what consumers do in apps
Use our AI-powered passive measurement technology to explore digital consumer behavior – from the first ad to the AI chat to the purchase. Helping companies understand their consumers and competitors better than ever.
GenAI Usage Insights
Murmuras' GenAI Usage Insights measures how people actually use AI assistants such as ChatGPT and Gemini—across apps and the web (incl. Google AI results). With explicit additional consent, we capture prompts and the content of AI responses and convert them into structured insights on information discovery and brand visibility.
Retail Market Intelligence
Understand consumers' everyday behavior in retail apps like Lidl Plus, Walmart or Ikea. How are consumers targeted by coupons in your partner's or competitor's app? How much product discounts are brands providing to get a good conversion rate? Which retail-app-features are used by target groups?
Mobile ads performance
Murmuras measures all ads that users see and interact with in apps like YouTube, TikTok, and Instagram. Do your ads reach your intended target group? Do users interact more often with your ads or with your competitors'?
Online Shopping behavior
Analyze the entire digital buying journey in shopping apps like Amazon. Get pricing information at any time. Which products are people searching for? Which products are they clicking on? What do they put into their basket? At what purchase price?
Weblinks & Searches
Understand your target group's online behavior on mobile devices. Which websites are they visiting in browsers like Chrome or Firefox? What are they searching with Google and other search engines? Whitelist websites and search terms for your specific research requirements and blacklist those that have no relevance for you, for example sensitive content.
App usage
Understand how your target group uses mobile apps. Which apps do they use for shopping, payment, news and more? And for how long? Murmuras also measures in-app behavior of many apps: Views, likes, swipes, activated coupons, and much more.
Mobility
Analyze real-world movement behavior of your study participants (using GPS and other location data). How do they move around? Where do they use specific apps and what for?
Smart surveys
Trigger smart surveys as push notifications on the phone: "You just watched Youtube for 1h. How do you feel?". Improve your survey data quality by asking in the right moment to minimize recall bias.
Use Cases and Partnerships
Partnership for smartphone and app behavior statistics
Advertising effectiveness measurement in social media
App usage and retail app campaign efficiency
Measuring digital consumer journeys and retail market intelligence
Ready to unlock consumer insights?
Start measuring mobile behavior with our comprehensive analytics platform
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