Shopping app behavior before Christmas 2020

Corona has extremely changed shopping and consumer behavior. Due to lock-down (-light), people relied more on online and mobile shopping to buy gifts for Christmas. To study shopping trends before Christmas in 2020, Murmuras analyzed real-time shopping app usage & mobility behavior of 863 participants living in Germany. Data was collected from July till mid of December 2020 with the consent of the participants.

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Shopping-App-Verhalten vor Weihnachten 2020

Corona hat das Einkaufs- und Konsumverhalten extrem verändert. Aufgrund des Lock-down(-lights), verließen sich die Menschen mehr auf Online- und Mobile-Shopping, um Geschenke für Weihnachten zu kaufen. Um Shopping-Trends vor Weihnachten 2020 zu untersuchen, analysierte Murmuras die reale Nutzung von Shopping-Apps und das Mobilitätsverhalten von 863 Teilnehmern aus Deutschland.

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Guten Morgen Smartphone! So schläft Deutschland in 2020

Ein großer Teil der Erwerbstätigen nutzt das Smartphone noch nach 23 Uhr. Gleichzeitig klingelt der Handywecker bei berufstätigen Deutschen in 65% der Fälle schon vor 7 Uhr. In jeder fünften Nacht beträgt die Handy-freie Zeit am Stück weniger als 6 Stunden. Dies geht aus einer Murmuras-Studie mit 860 Probanden aus Deutschland hervor, bei der reale Smartphone-Daten ausgewertet wurden.

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Good Morning Smartphone! How Germany sleeps in 2020

A large proportion of the working population still uses their smartphone after 11 p.m. At the same time, 65% of phone alarm clocks ring before 7 a.m. In every fifth night the smartphone free time is less than 6 hours at a stretch. These are some result from a Murmuras study with 860 participants from Germany, in which real smartphone data was analyzed. The sleep study ran, with the consent of the test persons, from July until October 2020.

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Are Corona App users more cautious? – Behavioral data from Germany

Smartphone apps can play a key role in fighting the spread of the Corona virus. The Infections can be traced back and further spread may be prevented early by sending alerts to users who were in contact with a person tested positive. In Germany, the app called “Corona-Warn-App” was developed by the Robert Koch Institute and was, as of 30 Oct 2020, downloaded more than 21 million times. The efficacy of the app depends on the number of its users.

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