Social Media Ads Tracking (SMAT)
Murmuras' Social Media Ad Tracking is a data-driven measurement solution for advertising in mobile apps. With privacy-first on-device technology, it captures all ads that real people actually see in apps like Instagram, Facebook, TikTok, YouTube, Pinterest and LinkedIn, and turns them into structured marketing insights for specific brands.
Your Key Performance Indicators
The 6 most important metrics you can cover with SMAT
Which ads are actually seen by real users?
Analyze all social media ads that users truly see on their mobile screens across Instagram, Facebook, TikTok, YouTube & more.
Where does my competition advertise?
Identify competitor activity across platforms and see where competing brands invest their visibility.
Are competitors achieving higher reach or frequency?
Benchmark your brand against competitors and compare reach, exposure levels and share of voice.
Which audiences do my ads really reach?
Understand the true target groups reached by your campaigns based on real on-device exposure data.
Which platforms and formats perform best?
Discover which social media channels and ad formats deliver the strongest impact for your category.
How do consumers behave across social platforms?
Gain insight into real usage patterns, app journeys and audience interactions across major social networks.
Which Social Media Apps are being tracked?
Our technology covers leading social media apps in Germany: Instagram, Facebook, TikTok, YouTube, Pinterest and LinkedIn. Additional apps can be added upon request
Sample Data
Ready to optimize your ad performance?
Contact us to learn how SMAT can improve your advertising strategy.