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Insights

Insights & Products

What people really do on their smartphones. Below are our four best-selling products.

AI assistants

AI Conversations

What people ask ChatGPT, Gemini and Google, which brands the AI recommends and who advertises in ChatGPT.

Learn more Retail

Retail App Coupons

Your coupons and your competitors' coupons in all major retailer apps, with mechanics, discount and reach.

Learn more Advertising

Social Media Ads

Which ads your target group actually sees on TikTok, Instagram and in ChatGPT, from your brand and from your competitors.

Learn more All touchpoints

Customer Journey

Ad, AI prompt, website, coupon and in-store receipt as one path, all the way to a verified purchase.

Learn more

Not sure what we can offer for your industry?

Or whether the sample size is robust? Just write to us. You will receive a free sample extract with an assessment of how robust the data is.

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Data basis

Measured, not asked.

Murmuras passively measures what actually happens on the smartphone. Around 3,000 participants in Germany have voluntarily installed the Murmuras app for this purpose. They were recruited with quotas for age, gender and region, and are compensated for the digital measurement. In Switzerland, we run a similar digital measurement with around 1,000 participants through our partner Media Focus. Our on-screen technology mainly captures consumer-relevant content directly from the phone screen, as it appears in everyday life. Participants have given their explicit consent and can withdraw it at any time. We process the data on servers in Germany.

All sources come from the same people. That is why they can be linked into one path and analyzed by age, gender and other characteristics.

What we measure

  • AI conversations
    ChatGPT, Gemini, AI Mode in Google Search
  • Ads in ChatGPT
    Ads in the chat and product cards
  • Social media ads
    Facebook, Instagram, TikTok, YouTube, Pinterest
  • Coupons and offers in retailer apps
    Lidl Plus, REWE, PENNY, EDEKA, Netto, Kaufland, Mein dm, Rossmann, Müller
  • Online shopping
    Use of shopping apps such as Amazon
  • Receipts
    In-store purchases, digital or as a photo
  • Other
    App usage, web and search