GenAI Usage Insights (AIU)
Murmuras' GenAI Usage Insights measures how people actually use AI assistants such as ChatGPT and Gemini—across apps and the web (incl. Google AI results). With explicit additional consent, we capture prompts and the content of AI responses and convert them into structured insights on information discovery and brand visibility.
Your Key Insights
The 6 key metrics you can cover with GenAI Usage Insights.
Which questions and topics do users ask AI assistants?
Analyze prompts by topic, intent and context across ChatGPT, Gemini and web-based AI answers.
How does user behavior in ChatGPT, Gemini and Google AI differ?
Compare answer patterns, source usage and response style across ai assistants and environments.
Which audiences rely on GenAI—and when?
Identify segments, frequency and situations where GenAI is used most (e.g., shopping, planning, learning).
How does GenAI influence the next step?
Understand follow-up actions after AI answers, such as app usage, site visits or purchase-related research.
How visible are brands in AI answers?
Measure brand mentions, positioning and framing within AI responses for defined topics and categories.
Which content and sources shape AI answers?
See which domains, content types and sources are referenced and how this changes over time.
Ready to understand GenAI usage?
Contact us to learn how AIU can help you measure how people use AI assistants and how brands appear in AI answers.