Competitive App Intelligence (CAI)
Understanding the everyday behavior of consumers in retail apps such as Lidl Plus, Walmart, or Ikea. How are consumers approached through app coupons from partners or competitors? How high are the product discounts offered by brands? Which retail app features are used by which target groups? With CAI, the individual strategy of retail apps regarding discounting, personalized couponing, and app UX is uncovered.
Your Key Performance Indicators
The 6 most important metrics you can cover with CAI
Which App-Coupons are distributed?
Analyze which coupons are being distributed in retail apps.
Campaign Comparison
How well do your campaigns and coupons perform compared to competitors?
Activation by Segments
Which product categories, segments, brands activate the most? For which target group are which types of coupons particularly attractive (including details of target groups by income, household size, online purchasing behavior, etc.)?
User Savings
How much do users save through coupons?
Personalized Coupons
Are personalized coupons redeemed in store more often than non-personalized coupons?
Digital Media Mix
What other channels do app users use?
Which Retail Apps are being tracked?
Our technology covers the leading retail apps in Germany: Lidl Plus, Kaufland, EDEKA, Netto Plus, REWE, PENNY, Mein dm, Rossmann, Müller. Additional apps can be added upon request
How does CAI improve your business?
Use CAI for strategic competitive advantages and cost savings
Increase Revenue
The tracking helps to better understand competitors and customers.
- •Understand competitor strategies
- •Pricing optimization for individual discounting
- •Loyalty program optimization
- •Discover new customer potential through full customer journey
Save Costs
The insights are scalably applicable and replace several new studies per year.
- •Replace multiple studies per year with existing tracking
- •More meaningful data than traditional survey studies
- •Real measured data instead of surveys
Sample Data
Ready to gain competitive advantages?
Contact us to learn how CAI can optimize your strategy.